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Marketing Model Practice Test SET-1

Marketing in Banks is required for ?
  1. Getting new customers
  2. Retaining existing customers
  3. Lending
  4. Accepting of deposits
  5. All of these



Service Marketing is the same as _________________
  1. Relationship Marketing
  2. Transaction Marketing
  3. Internal Marketing
  4. All of these
  5. None of these




Market size means ___________________
  1. Size of marketing staff
  2. Size of Organization
  3. Scope of profits
  4. Scope for marketing
  5. None of these




Market share means ____________
  1. Market price of shares
  2. Sensex
  3. Share market
  4. Share of business among peers
  5. Marketing Volatility




Internal Marketing means ______________
  1. Selling to oneself
  2. Selling to the employees
  3. Selling of samples
  4. Selling to foreign markets
  5. None of these




A 'call' means _______________
  1. A Profession
  2. Tele talk
  3. Calling on a Prospect
  4. A Call Center
  5. All of these



A 'Call' centre means ______________
  1. A place where Salesmen meet everyday
  2. A Training Centre
  3. A bank office setup where customer queries are answered
  4. Customers meeting place
  5. All the above



A presentation means ______________
  1. Display of products
  2. Explaining the utility of products
  3. A gift
  4. Display of communication skills
  5. All of these




A DSA means ?
  1. Directly Selling Authority
  2. Direct Selling Agent
  3. Direct Shifting Authority
  4. Domestic Seller Agent
  5. Distributors and Selling Agencies




'Benchmark' means ?
  1. Products lined up on a bench
  2. Salesmen sitting on a bench
  3. Set Standards
  4. Mark on a bench
  5. None of these




Value-added services means __________________
  1. Giving full value for money
  2. Better value for higher price
  3. Additional service
  4. Costlier service
  5. All the above




CRM means ?
  1. Customer Retention Manager
  2. Customer Relationship Management
  3. Customers Relatives Meet
  4. Channel Rout Market
  5. Channel Representative Manager




A 'Target Group' in Marketing means ____________
  1. To whom the sales should be directed
  2. A group of sellers
  3. A group of buyers
  4. A group of Producers
  5. All the above




The target group for credit cards is ______________
  1. All card Holders
  2. All existing borrowers
  3. Individuals, with taxable income
  4. All of these
  5. None of these



Bank assurance means ?
  1. Assurance given by banks to loaners
  2. Assurance to bank with one bank
  3. Assurance to repay loans
  4. Assurance to give good service
  5. Selling insurance product through banks




Cross - Selling means ?
  1. Selling with a cross face
  2. Selling to Red Cross members
  3. Selling to Blue cross members
  4. Selling across countries
  5. Selling other products to existing customers




Digital Marketing is ____________
  1. A way of direct marketing
  2. a strategy of the DSAs
  3. A way of indirect marketing
  4. All of these
  5. None of these




Market Segmentation helps in ___________________
  1. Identifying the target group
  2. Focused marketing
  3. A strategy of DSAs
  4. All of these
  5. None of these



Market research is needed for _____________
  1. choosing the right sales persons
  2. Choosing the right products
  3. Making proper marketing decisions
  4. Deciding the sales incentives
  5. None of these
Marketing Model Practice Test SET-1 Marketing Model Practice Test SET-1 Reviewed by Job today on 06:06 Rating: 5

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