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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 4

1. Customer Database is used by-
(1) Individuals         
(2) Institutions
(3) Builders
(4) Marketing experts         
(5) None of these

2. Customization means-
(1) Designing products to suit the company
(2) Designing strategies to suit the company
(3) Designing products to suit individual customers
(4) All of the above                              
(5) None of these

3. Product mix means-
(1) Distributing a mix of products
(2) Collecting ideas to sell better
(3) Satisfying the customers
(4) Bundle of products required by the customer
(5) Various products designed by the company

4. Selling skills are judged by-
(1) Number of goods sold 
(2) Amount of profit earned
(3) Number of customers converted
(4) All of the above                              
(5) None of these

5. Direct Marketing is necessary for-
(1) Having a focused approach to marketing
(2) Boosting sales  
(3) Better customer contacts
(4) All of the above                              
(5) None of these

6.  Marketing of Internet Banking means-
(1)Meeting of Banks on the net
(2) net practice     
(3) Marketing the usage of Banking transactions through Internet
(4) Transactions with foreign countries
(5) All of the above

7.  Difference between Direct and Indirect Bank Marketing is-
(1) Direct Marketing is to Bank’s employees, Indirect is to outsiders
(2) Direct marketing is to outsiders, Indirect is to employees
(3) Direct Marketing is to Bank’s owners, Indirect is to outsiders
(4) Direct Marketing is to other Bank’s employees, Indirect is to outsiders
(5) None of these
8.  Transaction Marketing means-
(1) Marketing only to strangers 
(2) Mere selling of goods
(3) Doing banking transactions        
(4) All of the above
(5) None of these

9.  In Marketing it is necessary to identify-
(1) Potential sellers              
(2) Selling employees
(3) Potential products and services
(4) Key existing and potential customers
(5) All of the above

10.  A DSA help in-
(1) Boosting Direct Sales    
(2) Contacting customers on the Net
(3) Indirect Marketing         
(4) Direct Telemarketing
(5) None of these

11. Marketing is required for-
(1) Boosting production     
(2) Boosting sales
(3) Boosting profits     
(4) Improving customer service
(5) All of these

12.  A cold call is-
(1) Best way to do Marketing
(2) A last resort for Marketers
(3) Marketing at random   
(4) All of the above
(5) None of these

13.  A call can be effective by-
(1) Making a phone call    
(2) Sending an e-mail
(3) Calling on friends     
(4) Service with several facilities
(5) Personally calling on prospective customers

14.  Good Selling skills involves-
(1) Alertness         
(2) Knowledge of competition
(3) Perseverance  
(4) Empathy      
(5) All of the above

15.  A Prospect mean-
(1) a person likely to work in a bank
(2) college syllabus               
(3) a Religious head
(4) a likely buyer    
(5) None of these

Answers
QNo
ANS
Q.No
ANS
Q.No
ANS
1
4
6
3
11
5
2
4
7
5
12
2
3
5
8
4
13
5
4
4
9
5
14
5
5
4
10
4
15
4


Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 4 Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 4 Reviewed by Job today on 18:03 Rating: 5
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