Download our Android app to get updates on your mobile

Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 9

1.  Market Research is needed for-
(1) deciding the market area
(2) deciding the right product to be sold
(3) making proper marketing decisions
(4) deciding right time to sell
(5) All of these


2. Marketing Plan helps in-
(1) better lead generation
(2) better systems
(3) better results  
(4) improved Balance Sheet
(5) better customer service

3.  If Marketing is done effectively, which of the following is not required?
(1) Advertisement              
(2) Publicity    
(3) Market Research
(4) Market Segmentation                 
(5) None of these

4. Motivation means-
(1) Inspiring employees to perform better
(2) Better Communication Skills  
(3) Sales Coaching
(4) Market Research        
 (5) None of these

5. In a Selling Process in today’s world-
(1) only standard products are sold
(2) no customization required
(3) the seller need not have product knowledge   
(4) the seller should aim at customer satisfaction
(5) only quantum of sales matters

6. A Target Market is-
(1) entire country               
(2) entire city  
(3) entire globe
(4) that which consists of customers who need the identified product
(5) All of these

7. Sales forecasting involves-
(1) Sales Planning
(2) Sales Pricing             
(3) Distribution Channels
(4) Consumer Tastes          
(5) All of these

8. Marketing is-
(1) Consumer oriented     
(2) Competitors oriented
(3) Producer oriented       
(4) Both (1) & (2)
(5) Both (2) & (3)

9. Warehousing Management does not include-
(1) Space determination  
(2) Stock layout
(3) Stock design                   
(4) Stock placement
(5) Order picking procedure

10. In the case of such goods where consumer normally compares price, quality delivery etc are called-
(1) Shopping goods             
(2) Specialty goods
(3) Staple goods                   
(4) Derived demand
(5) Luxury goods

11. In Marketing Mix 4 P’s imply-
(1) Product, Price, Policy, Place
(2) Product, Price, Policy, Place
(3) Product, Place, Promotion, Policy
(4)Place, People, Product, Policy
(5) Promotion, Product, Price, People

12. In market segmentation, which among the following is not an Economic Component?
(1) Age      
(2) Sex                
(3) Both (1) & (2)
(4) Income level                  
(5) Taxes

13. When a firm sells off part of its business to another organization, it is called-
(1) Diversification              
(2) Divestment               
(3) pruning
(4) Strategy            
(5) Joint venture

14. The research which is basically concerned with establishing cause and effect relationship, is called-
(1) Diversified Research  
(2) Technical Research
(3) Casual Research            
(4) Predictive Research
(5) Exploratory Research

15. The goods which are used for further production are called-
(1) Durable goods               
(2) Market goods
(3) Derived goods
(4) Consumer goods                           
(5) Capital goods

Answers
QUE
ANS
QUE
ANS
QUE
ANS
1
5
6
4
11
1
2
3
7
5
12
3
3
2
8
4
13
2
4
1
9
5
14
3
5
4
10
1
15
5



Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 9 Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 9 Reviewed by Job today on 18:15 Rating: 5
Powered by Blogger.