28 September 2015

Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 14

Q.1. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these

Q.2. Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Q.3. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these

Q.4. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

Q.5. Which of the following expresses Maslow's Motivation theory best----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these

Q.6. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these

Q.7. Which among the following is statistical indicator for equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these

Q.8. Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these

Q.9. In marketing terms Attitude can best be defined as a -
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these

Q.10. Reference group influences Vis-a-Vis consumption decision is a function of the----
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these

Q.11. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in-
(1) India
(2) America
(3) Japan
(4) None of these
(5) All of these

Q.12. The level of commitment that consumers feel towards a given brand is called-
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these

Q.13. Assigning specific Jobs and work places to the selected candidates is known as-
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these

Q.14. As a councillor, a personnel manager-
(1) Reminds the management of moral obligations towards employees.
(2) Encourages the employees.
(3) Tries to settle the disputes between labour & management.
(4) All of these
(5) None of these

Q.15. Information systems can assist manager by -
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these

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