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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 11

1.    Consumer information sources are-
(1) personal source and commercial source
(2) public source                    
(3) experiential source
(4) All (1), (2) & (3)              
 (5) Only (1) & (2)


2.   Zero-Based Budgeting (ZBB) means-
(1) a tool for marketing cost analysis
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch
(4) a certain percentage of sales
(5) Only (1) & (2)

3.  The advantages of telephone-interview are-
(1) relatively low cost per interview
(2) good for reaching important people who are inaccessible
(3) securing co-operation which is not always possible
(4) All of these                       
(5) Only (1) & (2)

4.  The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these

5.  According to product life cycle theory, the profit is maximum in:
(1) Developed Stage          
 (2) Early stage
(3) Matured Stage              
 (4) Declined State
(5) None of these

6.  In the context of globalization, BPO means-
(1) British Petroleum Organization
(2) British Passport Office
(3) Budgeting Process Orientation
(4) Business Process Orientation
(5) Business Process Outsourcing

7.  SWOT analysis refers to-
(1) marketing tool to understand constraints and potentials of self and competitor
(2) external environment analysis
(3) internal environment analysis
(4) strategic planning for selling product
(5) South-West organization for trade

8.  Which of the following forms the highest share in household savings in India?
(1) Deposits
 (2) Currency 
(3) Share & Debentures
(4) Real estate                        
(5) Physical asset

9.  Which of the following means of communication is most popular media skill for propaganda among the people?
(1) Magazines         
(2) Television  
 (3) Radio
(4) Outdoor exhibition                        
(5) None of these

10. In the era of globalization of business, M & A means-
(1) Money & Assets             
(2) Marketing & Alliances
(3) Mergers & Acquisitions               
(4) Means & Acquisitions
(5) Markets & Acquisitions

11. I understand marketing as-
(1) Only selling
(2) meeting human & social needs profitably
(3) to focus on customer
(4) to focus only on producing goods/service
(5) Only (2) & (3)

12.  The long term objective of marketing is-
(1) Customer satisfaction  
(2) Profit maximization
(3) Cost cutting    
 (4) Profit maximization with customer
(5) None of these

13.  Short-term planning focuses on-
(1) functional plans              
(2) long term objectives
(3) specific goals                    
(4) both (1) & (3)
(5) None of these

14.  In marketing terms, Attitude can best be defined as a-
(1) rude behavior of salesperson
(2) rude behavior of consumer
(3) mental state of consumer
(4) ego of the marketing executive
(5) None of these

15. ‘Gate keepers’-
(1) use the products 
(2) reports on product performance
(3) control the flow of information into buying centre
(4) issue challan for discharge of products
(5) None of these

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11
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Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 11 Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 11 Reviewed by Job today on 17:37 Rating: 5
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