12 October 2015

Marketing Quiz 20 - Banking Exams - SBI/IBPS/Competitive Exams

1. The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(1) Target market decisions
(2) Product assortment and services decisions
(3) Pricing decisions
(4) Promotion decisions

2. All of the following factors can affect the attractiveness of a market segment EXCEPT?

(1) the presence of many strong and aggressive competitors
 (2) the likelihood of government monitoring
(3) actual or potential substitute products    
(4) the power of buyers in the segment

3. The type of sales force structure in which the sales force sells along product lines is called a ______?

(1) territorial sales force
(2) product sales force 
(3) customer sales force
 (4) retail sales force

4. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(1) decline stage
(2) introduction stage 
(3) growth stage              
(4) maturity stage

5. Costs that do not vary with production or sales levels are called _____?

(1) fixed costs 
(2) variable costs
(3) standard costs
(4) independent costs

6. The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(1) Newspapers
 (2) Television 
(3) Direct Mail
(4) Radio

7. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market?
(1) reseller 
(2) business 
(3) government
 (4) service

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

(1) Rapid globalization 
(2) The changing world economy 
(3) The call for more socially responsible marketing
(4) The micro-chip revolution

9. The goal of the marketing logistics system should be to provide ______?

(1) a targeted level of promotional support.
 (2) a targeted level of customer service at the least cost. 
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.

10. The practice of going after a large share of a smaller market or subsets of a few markets is called _____?
(1) undifferentiated marketing 
(2) differentiated marketing 
(3) concentrated marketing 
(4) turbo marketing

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