6 October 2015

Marketing Quiz for Upcoming Banking Exams - SBI/IBPS/Competitive Exams - 18

 Q.1. Market expansion means-
(1) Hiring more staff 
(2) Buying more products 
(3) firing more staff 
(4) Buying more companies 
(5) None of these

Q.2. Effective marketing helps in-
(1) Developing new products
(2) Creating a competitive environment 
(3) Building demand for product 
(4) All of these 
(5) None of these

Q.3. A good seller should have the following qualities-
(1) Developing the work 
(2) Submissive 
(3) Sympathy 
(4) All of these 
(5) None of these 

Q.4. One of the following is a target for the marketing of internet banking-
(1) All the customers 
(2) All the educated customers
(3) All the computer educated customers 
(4) Only creditors 
(5) None of these

Q.5. Planned cost service means-
(1) costly products 
(2) extra profit on the same cost 
(3) extra work by seller 
(4) all of these
(5) None of these

Q.6. Rural marketing is not required because-
(1) Rural people do not understand marketing 
(2) It is not practical from the cost point of view 
(3) It is sheer wastage of time 
(4) All of these 
(5) None of these

Q.7. In Consumer behavior 'Perception is a process through which-
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied 
(3) a consumer's mind receives, organizes and interprets physical time 
(4) Both 1 and 2
(5) All of the above

Q.8. Sale forecast implies- 
(1) an estimate of the maximum possible sales opportunities present in a particular market segment. 
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product. 
(4) Both 1 and 2 
(5) Neither 1 nor 2

Q.9. Advertising for............. is not allowed on T.V.
(1) Liquor (2) Cigrattes
(3) Both 1 and 2 (4) Soaps
(5) None of these

Q.10. Entrepreneurs find direct marketing attractive because of -
(1) Investment is low 
(2) It doesn't required specialized skills
(3) Returns are quick 
(4) All of above
(5) None of these

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